ToothJewelry - it'stheLook ... ToothJewelry, the latest in sophisticated European fashion since 1986, has finally arrived in the United States. ToothJewelryTM, designed by a European dentist, is handcrafted of 18K white & yellow gold. ToothJewelry uses classic designs which are an elegant compliment to standard jewelry. When placed on a tooth, the jewelry creates a distinctive expression of one's individuality. ToothJewelry is applied by a dentist who uses a small amount of adhesive, in a manner similar to the application of orthodontic braces. The backside of ToothJewelry is specifically patented to maintain adherence to the tooth, allowing the jewelry to be worn indefinitely. However, a dentist can easily remove or replace ToothJewelry. The application of ToothJewelry is cosmetic dentistry and does not harm the tooth in any way.